The Next Generation of Social Networking?
- Published on 28/06/2011
- in Category Brands & Marketing
Why Social Media Will Evolve Into Social Business. In oversimplified terms, SEO to the average company is a process of performing research into the words people are using when searching or discussing online. Company X then refines the copy and metadata on their site to match the vernacular people are using to improve their relevance […]
Read MoreSome Early Exponents of Mass Customisation in Fashion
- Published on 26/06/2011
- in Category Customer Experience
Some Early Exponents of Mass Customisation in Fashion In the next few years the small-scale success stories of the early adaptors can and should be used as the foundation for the implementation of Mass Customisation in Fashion throughout Europe on a wide and large scale .SERVIVE aims to be the launching platform enabling large-scale implementation […]
Read MoreNew Technology Allows you to Truly “Create Your Own”
- Published on 24/06/2011
- in Category Customer Experience
New Technology Allows you to Truly “Create Your Own”. We all know about the opportunities and principles of mass customization – and there has been plenty of research, talks, press reports, and media coverage about this strategy. Still, for the general public, mass customization (or better: the fact that consumers today can create their own products and […]
Read MoreGoogle Launches Tool for Online Reputation Management
- Published on 22/06/2011
- in Category News
Google has always focused on leveraging information, lately they are beginning to leverage the individual. In recent years, it’s become easier and easier to publish information about yourself online, through powerful new platforms like social networking sites and photo sharing services. One way to manage your privacy on these sites is to decide who specifically […]
Read MoreEffie Judging Today
- Published on 21/06/2011
- in Category News
Effie Judging today - On a panel reviewing the finalists in a local competition to identify the most effective marketing campaigns. Set up by The Communications Council, the winners will be announced at a Gala dinner August 25th. For further information or to book your seat at the event, go to http://www.effies.com.au/home.aspx
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