“How we see it”
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- Published on 29/08/2011
- in Category Brands & Marketing / News
As a companion piece to “We’re all Marketers Now”, McKinsey interviews marketing leaders from AMEX, Virgin and Yahoo on marketing in the age of engagement. Virgin’s Ridgeway and Hayes from AMEX don’t offer much new here. But Duncan Watts, research scientist at Yahoo, is worth a read. Watts argues for a more scientific approach to […]
Read More“We’re all marketers now”
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- Published on 29/08/2011
- in Category Brands & Marketing / News
Marketing leaders from AMEX, Yahoo and Virgin write on future directions in marketing in this McKinsey article; focusing on the shift from marketing as a communications function to becoming the engine room of the company’s customer engagement. There’s nothing earth shatteringly fresh here, but it is a decent summary of the changing world facing today’s marketers. […]
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