The social network imperative for bank marketers
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- Published on 05/03/2012
- in Category News
Virtually all banking marketers will be active in social media this year, yet according to Accenture, most feel unprepared and are overwhelmed by the challenges and associated risks. Targeting the uninitiated, this introductory piece provides guidance on how to be successful in “social”. The article top-lines the uses of social, the challenges and a method for […]
Read MoreMarketers going through the motions online – McKinsey Global Survey results
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- Published on 05/03/2012
- in Category Brands & Marketing / News
McKinsey’s latest worldwide survey of marketing execs canvasses their views on digital marketing, but in staying focussed on the marketing view of things, misses the bigger point on the slow take-up of digital channels. According to the survey, after a decade working to integrate digital channels into marketing, the majority of mainstream (non-dotcom) companies are […]
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