Consumer Sentiment: Australia vs. the US and UK
- Published on 13/02/2013
- in Category Brands & Marketing / Customer Experience
Funny. Just attended a market outlook presentation for 2013 with the ever entertaining Phil Ruthven of IBISWorld; part of the Australian Marketing Institute Series. In the pitch he shares long term view of consumer sentiment across markets The Aussie market shows a nervousness with lots of ups and downs but a relatively positive outlook; in […]
Read MoreWinning the Battle for Consumer Influence in the Digital Age
- Published on 15/01/2013
- in Category Digital
In this article, Accenture looks at the challenge of influencing consumers in the age of social media. The article provides a really useful framework that categorises channels & forums of consumer influence and then suggests four actions to be taken, based on an assessment of the company’s ability to exert influence through the channel. The […]
Read MoreIs digital mail the death-knell of the paper statement?
- Published on 07/12/2012
- in Category News
Digital mail has been getting a lot of press recently, firstly with Computershare’s Digital Post Australia launch in August and then with the launch of Aussie Post’s Digital Mailbox in November. A dispute over naming rights was settled just before the launch of Digital Post; Aussie Post’s offering was suspended shortly after launch due to technical glitches and […]
Read More“Five ‘No Regrets’ Moves for Superior Customer Experience & Engagement” – McKinsey
- Published on 03/10/2012
- in Category Customer Experience / News
The head of McKinsey’s marketing practice pens an article that unsurprisingly puts marketers in charge of the new discipline of Customer Experience management. Look beyond the territorial play and the creation of new jargon and these “five no regrets” moves make a lot of sense – adjusting the operating model to put customers at the […]
Read More“Recession Mentality Deeply Ingrained” – BCG
- Published on 03/10/2012
- in Category News
This is an important piece of research; but one that warrants deeper analysis. BCG’s eleventh annual global survey of consumer sentiment provides somewhat bleak insight into the persistently low rate of consumer sentiment across developed markets. While the outlook in the BRIC markets is upbeat, in developed markets, the persistence of the current recession has […]
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