The Customer Champion is a marketing consulting firm that drives business growth through customer strategy, marketing strategy and customer experience services

Consulting Offer

We tailor our project plans around the business growth challenges our clients bring us, using our strategy, customer and marketing expertise and approaches. Our services span four disciplines. Select them in the image below to see the details.

experience customer strategy capability brand strategy

Experience & Marketing Delivery

Our insight and strategy skills mean that we can bring real thought leadership to the delivery of change. Our approach integrates customer and brand strategy and leverages all channels and touch-points to engage the customer and build an emotional bond.

  • CX – Journey mapping
  • Customer life-cycle management
  • Marketing automation
  • Customer communications rebuild

Customer Strategy

Customer strategy is our core offer. The foundation of every strong business is a strong customer franchise. We help our clients shape all commercial activity around a deep understanding of the consumer, translated into a differentiated offer. Key consulting services include:

  • Customer health audit
  • Segmentation & targeting
  • Lifetime customer valuation
  • Customer opportunity assessment
  • Cross – sell & retention strategy

Customer & Marketing Capability

Often its assumed that purchasing some software or hiring a new manager will add a capability & drive change or address a problem. Unfortunately, that’s rarely true. Our approach goes beyond the normal “plug & play” thinking and asks the questions about how skills, routine, tools, knowledge and culture must combine for success.

  • Capability assessment & build
  • Operating model design
  • Change leadership
  • KPI’s & mgt routine

Brand Strategy

Customers connect with companies through brands. Brand strategy is how the company interprets the customer’s needs into an offer that leverages their commercial DNA to deliver enduring advantage. It’s more than communications & encompasses everything that effects the customer – all the way to the call centre.

  • Brand positioning
  • Brand experience strategy
  • Communications strategy
  • Product architecture
If this looks like an approach that could help you, please give us a call.
phone 1800 604 171

What's your customer challenge?

Call us and our expert consultants will look into the heart of your
customer and translate their insights into business growth

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