Consulting Offer
We tailor our project plans around the business growth challenges our clients bring us, using our strategy, customer and marketing expertise and approaches. Our services span four disciplines. Select them in the image below to see the details.
Experience & Marketing Delivery
Our insight and strategy skills mean that we can bring real thought leadership to the delivery of change. Our approach integrates customer and brand strategy and leverages all channels and touch-points to engage the customer and build an emotional bond.
- CX – Journey mapping
- Customer life-cycle management
- Marketing automation
- Customer communications rebuild
Customer Strategy
Customer strategy is our core offer. The foundation of every strong business is a strong customer franchise. We help our clients shape all commercial activity around a deep understanding of the consumer, translated into a differentiated offer. Key consulting services include:
- Customer health audit
- Segmentation & targeting
- Lifetime customer valuation
- Customer opportunity assessment
- Cross – sell & retention strategy
Customer & Marketing Capability
Often its assumed that purchasing some software or hiring a new manager will add a capability & drive change or address a problem. Unfortunately, that’s rarely true. Our approach goes beyond the normal “plug & play” thinking and asks the questions about how skills, routine, tools, knowledge and culture must combine for success.
- Capability assessment & build
- Operating model design
- Change leadership
- KPI’s & mgt routine
Brand Strategy
Customers connect with companies through brands. Brand strategy is how the company interprets the customer’s needs into an offer that leverages their commercial DNA to deliver enduring advantage. It’s more than communications & encompasses everything that effects the customer – all the way to the call centre.
- Brand positioning
- Brand experience strategy
- Communications strategy
- Product architecture
