Consumer Sentiment: Australia vs. the US and UK
- Published on 13/02/2013
- in Category Brands & Marketing / Customer Experience
Funny. Just attended a market outlook presentation for 2013 with the ever entertaining Phil Ruthven of IBISWorld; part of the Australian Marketing Institute Series. In the pitch he shares long term view of consumer sentiment across markets The Aussie market shows a nervousness with lots of ups and downs but a relatively positive outlook; in […]
Read MoreTaking the PC out of “community”
- Published on 29/04/2012
- in Category Brands & Marketing
Finally an article that talks tangibly to what people might mean when they refer to creating a community around their brand. Mostly 101 but not seen it pulled together in this way before – worth a read.
Read MoreMarketers going through the motions online – McKinsey Global Survey results
- Published on 05/03/2012
- in Category Brands & Marketing / News
McKinsey’s latest worldwide survey of marketing execs canvasses their views on digital marketing, but in staying focussed on the marketing view of things, misses the bigger point on the slow take-up of digital channels. According to the survey, after a decade working to integrate digital channels into marketing, the majority of mainstream (non-dotcom) companies are […]
Read More“How we see it”
- Published on 29/08/2011
- in Category Brands & Marketing / News
As a companion piece to “We’re all Marketers Now”, McKinsey interviews marketing leaders from AMEX, Virgin and Yahoo on marketing in the age of engagement. Virgin’s Ridgeway and Hayes from AMEX don’t offer much new here. But Duncan Watts, research scientist at Yahoo, is worth a read. Watts argues for a more scientific approach to […]
Read More“We’re all marketers now”
- Published on 29/08/2011
- in Category Brands & Marketing / News
Marketing leaders from AMEX, Yahoo and Virgin write on future directions in marketing in this McKinsey article; focusing on the shift from marketing as a communications function to becoming the engine room of the company’s customer engagement. There’s nothing earth shatteringly fresh here, but it is a decent summary of the changing world facing today’s marketers. […]
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