Marketers going through the motions online – McKinsey Global Survey results
- Published on 05/03/2012
- in Category Brands & Marketing / News
McKinsey’s latest worldwide survey of marketing execs canvasses their views on digital marketing, but in staying focussed on the marketing view of things, misses the bigger point on the slow take-up of digital channels. According to the survey, after a decade working to integrate digital channels into marketing, the majority of mainstream (non-dotcom) companies are […]
Read MoreYour wireless wallet
- Published on 02/01/2012
- in Category Customer Experience / News
In September we saw the launch of Google Wallet, a mobile phone app that lets users make credit card payments, collect loyalty points and participate in sales promotions. The launch is part of a fresh wave of development that is pushing Mobile commerce to new frontiers. In this short discussion, McKinsey’s Stephenson and David C. […]
Read More“How we see it”
- Published on 29/08/2011
- in Category Brands & Marketing / News
As a companion piece to “We’re all Marketers Now”, McKinsey interviews marketing leaders from AMEX, Virgin and Yahoo on marketing in the age of engagement. Virgin’s Ridgeway and Hayes from AMEX don’t offer much new here. But Duncan Watts, research scientist at Yahoo, is worth a read. Watts argues for a more scientific approach to […]
Read More“We’re all marketers now”
- Published on 29/08/2011
- in Category Brands & Marketing / News
Marketing leaders from AMEX, Yahoo and Virgin write on future directions in marketing in this McKinsey article; focusing on the shift from marketing as a communications function to becoming the engine room of the company’s customer engagement. There’s nothing earth shatteringly fresh here, but it is a decent summary of the changing world facing today’s marketers. […]
Read MoreShape behaviour & create delight at no extra cost
- Published on 30/07/2011
- in Category Customer Experience / News
Having your front line staff proactively engage with customers to help them satisfy their service needs, can yield big dividends in enhanced efficiency and customer satisfaction. Grooming the right staff and choosing the more receptive customers will deliver greater success as not all staff have the ability to approach customers without intimidating them and not […]
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