New Technology Allows you to Truly “Create Your Own”
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- Published on 24/06/2011
- in Category Customer Experience
New Technology Allows you to Truly “Create Your Own”.
We all know about the opportunities and principles of mass customization – and there has been plenty of research, talks, press reports, and media coverage about this strategy. Still, for the general public, mass customization (or better: the fact that consumers today can create their own products and services efficiently and at rather low cost on the internet) still is very new.
