Brands & Physics
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- Published on 13/07/2011
- in Category Brands & Marketing
Dan Cobley uses the laws of physics to explain the forces that drive brands.
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
