Intangibles Matter
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- Published on 08/07/2011
- in Category Brands & Marketing
Rory Sutherland talks about how we often value perception ahead of function.
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has interesting consequences for how we look at life.
