“We’re all marketers now”
- Published on 29/08/2011
- in Category Brands & Marketing / News
Marketing leaders from AMEX, Yahoo and Virgin write on future directions in marketing in this McKinsey article; focusing on the shift from marketing as a communications function to becoming the engine room of the company’s customer engagement. There’s nothing earth shatteringly fresh here, but it is a decent summary of the changing world facing today’s marketers. […]
Read MoreShape behaviour & create delight at no extra cost
- Published on 30/07/2011
- in Category Customer Experience / News
Having your front line staff proactively engage with customers to help them satisfy their service needs, can yield big dividends in enhanced efficiency and customer satisfaction. Grooming the right staff and choosing the more receptive customers will deliver greater success as not all staff have the ability to approach customers without intimidating them and not […]
Read MoreGoogle+ an improvement on Facebook?
- Published on 19/07/2011
- in Category News
Google, the most popular Web site on earth, is worried about the second-most popular site. That, of course, would be Facebook. Why else would Google keep trying, over and over again, to create a social network of the same type? Orkut, Jaiku, Wave, Buzz - Google has lobbed forth one fizzled flop after another. And now […]
Read MoreGoogle Launches Tool for Online Reputation Management
- Published on 22/06/2011
- in Category News
Google has always focused on leveraging information, lately they are beginning to leverage the individual. In recent years, it’s become easier and easier to publish information about yourself online, through powerful new platforms like social networking sites and photo sharing services. One way to manage your privacy on these sites is to decide who specifically […]
Read MoreEffie Judging Today
- Published on 21/06/2011
- in Category News
Effie Judging today - On a panel reviewing the finalists in a local competition to identify the most effective marketing campaigns. Set up by The Communications Council, the winners will be announced at a Gala dinner August 25th. For further information or to book your seat at the event, go to http://www.effies.com.au/home.aspx
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