Aussies more likely to act on service experience…global Amex study
- Published on 29/07/2011
- in Category Customer Experience
The 2011 AMEX Global Service Barometer has been released. Consistent with prior years, it shows that only about half of consumer expectations are met and about a third believe their business is taken for granted. The news for local companies is that Australian attitudes are hardening and behaviour is following suit; Aussies in general are more […]
Read MoreService That Doesn’t Serve
- Published on 19/07/2011
- in Category Customer Experience
I want to share a recent experience with a community sport facility that tried to do the right thing, but got it so wrong that it alienated clients. I swim with a bunch of good ol’ boys, more distinguished by their girth than their speed in the pool. In early 2010, in an effort to […]
Read MoreSome Early Exponents of Mass Customisation in Fashion
- Published on 26/06/2011
- in Category Customer Experience
Some Early Exponents of Mass Customisation in Fashion In the next few years the small-scale success stories of the early adaptors can and should be used as the foundation for the implementation of Mass Customisation in Fashion throughout Europe on a wide and large scale .SERVIVE aims to be the launching platform enabling large-scale implementation […]
Read MoreNew Technology Allows you to Truly “Create Your Own”
- Published on 24/06/2011
- in Category Customer Experience
New Technology Allows you to Truly “Create Your Own”. We all know about the opportunities and principles of mass customization – and there has been plenty of research, talks, press reports, and media coverage about this strategy. Still, for the general public, mass customization (or better: the fact that consumers today can create their own products and […]
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