The Rise of The Mesh
- Published on 15/07/2011
- in Category Inspiration
Lisa Gansky talks about how in future access through sharing will be more important than ownership. At TED@MotorCity, Lisa Gansky, author of “The Mesh,” talks about a future of business that’s about sharing all kinds of stuff, either via smart and tech-enabled rental or, more boldly, peer-to-peer. Examples across industries - from music to cars […]
Read MoreBrands & Physics
- Published on 13/07/2011
- in Category Brands & Marketing
Dan Cobley uses the laws of physics to explain the forces that drive brands. Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain […]
Read MoreNot all Customers are Equal
- Published on 11/07/2011
- in Category Brands & Marketing
Hostages, Users, Evangelists and Experts. I have never really been a user of Facebook or Linkedin, but more of a Hostage. I didn’t use them because they made me feel warm inside or helped me kick ass (as Kathy Sierra would say), I used them because everyone else was there. Hostages are a very important […]
Read MoreIntangibles Matter
- Published on 08/07/2011
- in Category Brands & Marketing
Rory Sutherland talks about how we often value perception ahead of function. Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has […]
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