Brands & Physics
- Published on 13/07/2011
- in Category Brands & Marketing
Dan Cobley uses the laws of physics to explain the forces that drive brands. Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain […]
Read MoreNot all Customers are Equal
- Published on 11/07/2011
- in Category Brands & Marketing
Hostages, Users, Evangelists and Experts. I have never really been a user of Facebook or Linkedin, but more of a Hostage. I didn’t use them because they made me feel warm inside or helped me kick ass (as Kathy Sierra would say), I used them because everyone else was there. Hostages are a very important […]
Read MoreIntangibles Matter
- Published on 08/07/2011
- in Category Brands & Marketing
Rory Sutherland talks about how we often value perception ahead of function. Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has […]
Read MoreThe Next Generation of Social Networking?
- Published on 28/06/2011
- in Category Brands & Marketing
Why Social Media Will Evolve Into Social Business. In oversimplified terms, SEO to the average company is a process of performing research into the words people are using when searching or discussing online. Company X then refines the copy and metadata on their site to match the vernacular people are using to improve their relevance […]
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