The Return of the Tribe
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- Published on 17/07/2011
- in Category Inspiration
Seth Godin talks about how the web has returned us to the tribe as a social construct & argues the tribe makes us much more powerful.
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
